53% of green claims in the EU are misleading or unfounded.
With the Green Claims Directive proposal, we reassure consumers that when something is sold as green, it actually is green.
🐦🔗: https://n.respublicae.eu/EU_Commission/status/1638501637504356354
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Our proposal sets criteria for how companies should substantiate green claims.
It requires them to be independently verified & proven with scientific evidence.
It also includes rules to control the proliferation of environmental labels.
🐦🔗: https://n.respublicae.eu/EU_Commission/status/1638511862990905356
