We started the lunch seminar on ‘Effective Marketing or intrusive targeting’.
Follow it here: https://www.paultang.nl/effective-marketing-or-intrusive-targeting/
🐦🔗: https://n.respublicae.eu/paultang/status/1633807156871872512
According to @AdContrarian, the amount spent in online advertising is 400.000.000.000 dollars this year. Ad fraud with fraudulant audiences, websites or clicks costs advertisers tens of billions each year.
🐦🔗: https://n.respublicae.eu/paultang/status/1633808087986454528
“Nobody knows where this money is going” says @AdContrarian. “It could go to criminal activity or governments hostile to our democracy.”
🐦🔗: https://n.respublicae.eu/paultang/status/1633808453826228224
Wojtek Telko (CAB @VeraJourova) on traditional media v.s. online ads: “Media was a business model/economic sector. But media are essential for our democracy. Therefore we need additional safeguards to ensure they will be there.”
🐦🔗: https://n.respublicae.eu/paultang/status/1633817996203380738
“In general the idea is that what makes people angry, is what makes them click” @TomDobber on what works for political parties’ ads
🐦🔗: https://n.respublicae.eu/paultang/status/1633817993921589250