Excellent explananatory thread on why Twitter is in financial trouble and how Musk's own behavior led to it.

It's how platform ads are contracted. Turns out advertisers are fairly rational.

You can't be an Edgelord Master of the Universe and expect advertisers to pay for it.
RT @GoAngelo: 1/ There is some pretty substantial context about Twitter's 2023 revenue and advertisers that I think partly help explains why Musk is really…

🐦🔗: https://nitter.eu/IlvesToomas/status/1588914351033176067