Re Like I said at the start, this is not about an @FT headline. They are producing great eye-opening content on the climate crisis.
This was just the trigger to articulate several conversations I've had with others climate comms people recently.
Grateful for ideas and comments! 🙏

🐦🔗: https://n.respublicae.eu/TimMcPhieEU/status/1680967149173592065