Is this greenwash? Insulation marketed as GreenGuard but scoring only 1 out 3. Reduces fossil fuel use? Yes. Stores carbon? No. Embedded carbon = high = not green. Time for clear customer information on packaging. ⁦@jonburkeUK⁩ ⁦@SustainableTall⁩ ⁦@1alexmason⁩

🐦🔗: https://nitter.eu/PaulBrannenNE/status/1526240622935429120