Ideas Powered 🇪🇺 @IdeasPowered@respublicae.eu

#MarketingTips | Summer Edition ☀
If your SME can benefit from summer tourism, then you should focus on your target audience!🎯 A buyer persona involves imagining the ideal profile of your buyer, (a tourist) and creating a fictitious person imagining their age, their gender...

🐦🔗: https://nitter.eu/IdeasPowered/status/1543517904263516160

A total of 12 700🇪🇺 SMEs have already applied to the 𝗦𝗠𝗘 𝗙𝘂𝗻𝗱 for the partial reimbursement of their trade mark, design or patent. The countries with the most SMEs that have applied are:
🇪🇸 Spain
🇮🇹 Italy
🇵🇱 Poland
🇫🇷 France
🇩🇪 Germany
And from all over 🇪🇺!

🐦🔗: https://nitter.eu/IdeasPowered/status/1543189239117991936

Free Personalised Intellectual Property Support 🔍
Do you need advice from an expert? Is your trade mark or design application likely to be accepted?
Is someone using your trade mark without your permission?
Apply here for free advice🔽
https://euipo.europa.eu/ohimportal/en/online-services/ip-support

🐦🔗: https://nitter.eu/IdeasPowered/status/1543138403599933440

Geographical Indications📍
There are over 5 000 items of food and drink protected by GIs in the 🇪🇺. For example, Champagne🍾, Irish Whiskey🥃, Parmigiano Reggiano🧀, Polish Vodka🍸, Queso Manchego...
🔸Discover them in GIview - https://tmdn.org/giview/

🐦🔗: https://nitter.eu/IdeasPowered/status/1542831632285065216

RT @WIPO: Who invented #Wordle?

During the pandemic, software engineer Josh Wardle developed the famous 5-letter game for his partner

Wordle became popular among his friends so he made it public, drawing in millions of players

What’s your favorite starting word?

🐦🔗: https://nitter.eu/IdeasPowered/status/1542506467185414148

#SMEFund – protect your IP with minimum expenses🚨
Do you have a business? Are you looking for funds & free help?
Benefit from the partial reimbursement of the application fees of your brand, design or patent.
🔸 Apply here: https://euipo.europa.eu/ohimportal/online-services/sme-fund?cmvsource=launch-medsocial-TW-post

🐦🔗: https://nitter.eu/IdeasPowered/status/1542473523477860352

Today is #SocialMediaDay📲There are many reasons why it’s a good idea to promote your SME on social media:
🔸 It can be your SME’s letter of introduction
🔸 It can help you make new contacts in your sector
🔸 It can help you discover potential customers
But...

🐦🔗: https://nitter.eu/IdeasPowered/status/1542439863131283457

📢𝐈𝐏 𝐚𝐧𝐝 𝐒𝐌𝐄𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐞𝐜𝐨𝐧𝐨𝐦𝐲 𝐖𝐞𝐛𝐢𝐧𝐚𝐫📢
IP can be used as a key to grow for the SMEs in the EU and US. In this webinar we will discuss about green and digital transition for SMEs.
🗓 7 July, ONLINE
https://business.ideaspowered.eu/events/intellectual-property-and-smes-digital-economy

🐦🔗: https://nitter.eu/IdeasPowered/status/1542098552171614208

RT @EU_IPO: We are happy to announce that the EUIPO will host the first #DesignEuropa Talks at its headquarters in Alicante 🇪🇺🇪🇸

Design education, IP protection, challenges, impact, successful stories....

Stay tuned! https://euipo.europa.eu/ohimportal/en/dea-2022-talks #WorldIndustrialDesignDay #WIDD #WIDD2022

🐦🔗: https://nitter.eu/IdeasPowered/status/1542074341784961024

431 064 designs have been registered and protected at 🇪🇺 level through the @EU_IPO. Top 5 sectors:
🔸 Furnishing
🔸 Clothing
🔸 Recording & telecommunication equipment
🔸 Lighting apparatus
🔸 Packages & containers
https://euipo.europa.eu/tunnel-web/secure/webdav/guest/document_library/contentPdfs/news/EUIPO_DS_Focus_Report_2010-2019_Evolution_en.pdf

🐦🔗: https://nitter.eu/IdeasPowered/status/1542050884368187392

#WorldIndustrialDesignDay ✏️
The objective of this day is to promote knowledge about the contributions of industrial design to the economy, SMEs and social change. This is an opportunity to recognise the value of design and its capacity for change in the world.

🐦🔗: https://nitter.eu/IdeasPowered/status/1542050879561400320

The @EU_Commission has published the 2022 SME Performance Report ✍
🔸 SMEs = 99.8% of all EU companies.
🔸 SMEs = 64.4% of the total EU employment.
🔸 SMEs have been shifting to green🌿and digital transitions despite dealing with the COVID-19
https://ec.europa.eu/growth/smes/sme-strategy/sme-performance-review_en

🐦🔗: https://nitter.eu/IdeasPowered/status/1541741197277945858

Strategies for the valorisation and protection of IP assets ✍

The first of three operational workshops aimed at SMEs, start-ups and aspiring entrepreneurs. The protection of IP rights of SMEs will be explored.
🗓 30 Jun - Online - in Italian 🇮🇹
https://business.ideaspowered.eu/events/strategies-valorisation-and-protection-ip-assets

🐦🔗: https://nitter.eu/IdeasPowered/status/1541417061510918149

RT @4ipcouncil: We are where we are because of the brave, the ones that innovate, that create, that take the leap. That's why we want to stand by them, bringing light to intellectual property topics that can help SMEs thrive 🚀 Happy #WorldSMEDay!
4SMEs resources: https://www.4ipcouncil.com/4smes

🐦🔗: https://nitter.eu/IdeasPowered/status/1541400375038824449

#WorldSMEDay | Resilient recovery by United Nations
SMEs are the backbone of our economies. They account for over 70% of businesses around the 🌍. We honour the entrepreneurs in societies everywhere as they face COVID-19, conflict and climate.
Read more: https://www.un.org/en/observances/micro-small-medium-businesses-day

🐦🔗: https://nitter.eu/IdeasPowered/status/1541391644276117504

SMEs are no stranger to intellectual property rights, which are one of their main assets. SMEs that have filed at least one IPR are 21% more likely to experience a subsequent growth period, and 10% more likely to become a high-growth firm.
🔸Learn more:
https://business.ideaspowered.eu/

🐦🔗: https://nitter.eu/IdeasPowered/status/1541352484387622913

#WorldSMEDay🚀is celebrated to recognise, applaud and create awareness of the contribution of SMEs to the economy. According to the @EU_Commission , SMEs make up 99% of 🇪🇺 businesses, employ two thirds of all employees, and account for 57% of the Union’s gross domestic product.

🐦🔗: https://nitter.eu/IdeasPowered/status/1541352477911556098

Not the most talked about invention, but a necessary one: toilet paper🧻
First introduced in 1857 by Joseph C. Gayetty. His toilet paper was sold in packages of flat sheets, watermarked with his name. Differentiate your product from others and use IP rights to protect it.

🐦🔗: https://nitter.eu/IdeasPowered/status/1540661080338227200

#DiscoveryGuides🔍| Where to start
Do you have an idea or a brand name and are not sure how to move forward? Not sure what kind of intellectual property you should be considering? Check out our ‘Discover Guides’ and get a personalised report 📊
https://business.ideaspowered.eu/discover

🐦🔗: https://nitter.eu/IdeasPowered/status/1540613516587065345

#GoodToKnow | Customer acquisition is one of the most important issues for a lot of small and medium-sized companies📈.
Here are some #tips to help you understand how to generate leads in the digital age ✍.
https://www.europeansalescompetition.com/lead-generation-for-seller-in-a-digital-world-how-to-do/

🐦🔗: https://nitter.eu/IdeasPowered/status/1540248109103493120