A trade mark can be:

A word mark.
A figurative mark.
A shape.
A pattern.
A colour.
A colour combination.

It is your identity. It makes you unique.

All about EU trade marks here https://euipo.europa.eu/ohimportal/en/what-can-be-an-eu-trade-mark

🐦🔗: https://nitter.eu/EU_IPO/status/1556898266863869953