Extreme weather conditions are the new normal. Drought, heat, freeze, declining cropland. Both the wine sector and the regulations have to adapt to these circumstances.
Producers need to move along their costumers’ needs in terms of variety, alcohol degree and packaging.
We have to teach the youth the moderate consumption and how to enjoy it. Meanwhile, let's open our ears to their wishes.
European winemakers have to stick together in order to resist the new waves of ideologies. There is no scientific study proving that moderate wine drinking while eating would make any harm to health. Wine is part of our #European culture!
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We shall resist all attacks by extremists of cancel culture even in the wine sector.
