Interesting paper. Finds more inertia, less variability when shopping online than offline. Appears to indicate higher switching cost (and hence barriers to entry) online.
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Jūra Liaukonytė: 1/3 Excited to share that our paper, co-authored with @saichandc and @nccyang, exploring the differences between online and offline grocery shopping, has been accepted for publication in @Mrktng_Science!
You can find the full paper here:
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3992849
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🐦🔗: https://n.respublicae.eu/lugaricano/status/1689764820130635776