An EUIPO study found that 11% of social media conversations on brands and products could relate to counterfeits.
And 35% to piracy.
Full report 'Monitoring and analysing social media in relation to IPR Infringement' here:
https://euipo.europa.eu/tunnel-web/secure/webdav/guest/document_library/observatory/documents/reports/2021_Monitoring_and_analysing_social_media_in_relation_to_IPR_Infringement_Report/2021_Monitoring_and_analysing_soc…
