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The base net cost of the RoyalFamily is about the same as the advertising budget of a supermarket like say Asda. Yet it brings huge returns for brand Britain. This Coronation event is an extra cost but will boost Brand Britain (and raise morale). Most brands would look upon the…
RT @julianHjessop: Some #Coronation weekend reading...
Is it appropriate to spend public money on a royal event in the midst of a cost of living crisis? (I say 'yes')
And what will be…
NitterJohn Longworth (@john4brexit)The base net cost of the RoyalFamily is about the same as the advertising budget of a supermarket like say Asda. Yet it brings huge returns for brand Britain. This Coronation event is an extra cost but will boost Brand Britain (and raise morale). Most brands would look upon the leverage of coverage with envy worth hundreds of millions